---
canonical: https://enum.co/industry/ecommerce
locale: en
---

# E-commerce. Ready when the campaign takes off.

E-commerce and retail teams run storefronts and backends on enum: managed Kubernetes that scales for campaign peaks, S3-compatible object storage for product media, and private networking in Frankfurt, with shopper data in the EU.

Storefronts that scale for sale days, product media in object storage, and shopper data that stays in Frankfurt.

## What changes. From scramble to headroom.

- Sales, drops and campaigns spike traffic → Workloads scale horizontally; node pools are sized for your peak
- Product images outgrow ad-hoc storage → S3-compatible object storage in Frankfurt, no fees for API requests
- Shopper data has to stay under GDPR → Compute, storage and networking run in Frankfurt
- Checkout must not go down when the ads work → A highly available control plane with a 99.9% availability target

## How shops run on enum. From catalog to campaign day.

1. **Put media in object storage**: Product images, feeds and backups in S3-compatible buckets, with your CDN or image pipeline in front.
2. **Run the shop on Kubernetes**: Storefront, APIs and workers on Kubernetes. Add replicas when the campaign lands.
3. **Keep checkout separate**: Separate node pools behind their own load balancer keep checkout apart from browsing.

## What you run it on.

- [enum Kubernetes Engine](https://enum.co/kubernetes-engine): Capacity for storefronts, APIs and workers that grows with your peak.
- [Object Storage](https://enum.co/object-storage): S3-compatible storage for product media, feeds and backups.
- [Networking](https://enum.co/networking): Load balancing and private networking for browse and checkout.

Peaks: Rollout peaks absorbed automatically, on enum in Frankfurt.

## Questions. About e-commerce on enum.

### Can enum handle sale-day peaks?

Workloads scale horizontally with demand. You size node pools for your peak, and the control plane is highly available with a 99.9% availability target.

### Where should product images live?

In enum Object Storage: S3-compatible and in Frankfurt. Most teams put their CDN or image pipeline in front of the buckets.

### Does shopper data stay in the EU?

Yes. Compute, storage and networking for your shop run in Frankfurt under German and EU law.

### How is seasonal traffic priced?

You pay per resource in euros. Scale up for the campaign and down afterwards; one- to three-year commitments are optional.